The long tail + (last.fm | del.icio.us)
=> migration of online media business model into collaboration/social infrastructures
=> news investment opportunies
I was reflecting on Chris Anderson The Long Tail recent article, and some of Loic recent comments (here and here), when i realised that last.fm and del.icio.us are tow good examples of what Chris describes. I spend the afternoon playing with last.fm (VERY cool and adictive..) and it does demonstrastes how:
The future of entertainment is in the millions of niche markets at the shallow end of the bitstream...
An analysis of the sales data and trends from these services and others like them shows that the emerging digital entertainment economy is going to be radically different from today's mass market. If the 20th- century entertainment industry was about hits, the 21st will be equally about misses...
Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching - a market response to inefficient distribution...
This is the world of scarcity. Now, with online distribution and retail, we are entering a world of abundance. And the differences are profound...
When you think about it, most successful businesses on the Internet are about aggregating the Long Tail in one way or another. Google, for instance, makes most of its money off small advertisers (the long tail of advertising), and eBay is mostly tail as well - niche and one-off products. By overcoming the limitations of geography and scale, just as Rhapsody and Amazon have, Google and eBay have discovered new markets and expanded existing ones...
Recent Comments