Brilliant post from Eric Briys (founder of cyberlibris) on "Goodhart's law" which describes how, when a measure becomes a target, it ceases to be a good measure.
Goodhart's law is a sociological analogue of Heisenberg's uncertainty principle in quantum mechanics. Measuring a system usually disturbs it. The more precise the measurement, and the shorter its timescale, the greater the energy of the disturbance and the greater the unpredictability of the outcome ...
... Too much emphasis on a measure as a target kills the measure that may have been a good one in the first place.
It a great post, as it puts some light on the dark side of metrics, and measurements, which VCs and CEOs loves so much, as it gives us the illusion that we are in control, and managing the situation. Joe Kraus last post on goal setting has to be read in the light of Eric comment on Goodhart law:
Goal-setting is everywhere. Everyone knows it's the right thing to do. I've got to focus. I've got to have goals and objectives. I've got to communicate these goals and objectives to those around me. We've got to get on that proverbial "same page" and goals are the way.Problem is, most goals are never met. Goal setting quickly becomes overhead. It takes time with no rewards. People stop believing that goals are anything more than management requirements that have little effect on day to day behavior...
Just to make it clear, I'm not advocating that we should give up on metrics, just that we should also be mindful about the systemic impact of measuring!
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