Very entertaining post from Tom Peters, I've highlighted my top-3: 1. Fail to spend Hyper-aggressively on IS/IT; fail to follow "Gamechanger" IS/IT Strategies; fail to put their CIO on the Board; fail to exploit fully [Revolution Now!] the Web.
2. Believe in [BIG] mergers as The Key to Offense & Defense.
3. Hire MBAs in large #s.
4. Recruit mostly from conventional sources; have a low tolerance for risktakers-freaks.
5. Are less than 24/7 "Talent Fanatics."
6. Do too much Imitation/Benchmarking/ConstantImprovement, not enough "Breathtaking"/Disruptive Innovation; favor "marketshare" over MarketCreation.
7. Believe that "process" beats "passion," "analysis" beats "action."
8. Spend too much time in the Office, not enough time in the Field; fail to ColdCall at least One Customer per Week; are surrounded by sycophants; have low Tolerance for Contention.
9. ARE NOT LOVED BY FRONTLINE STAFF!
10. Do too much MicroSegmentation I: Grotesquely underestimate the Women's Market—and if they do more or less "get it," fail to understand the Strategic Transformation required to master it.
11. Do too much MicroSegmentation II: Grotesquely underestimate the Boomer-Geezer Market.
12. Have too few Women on the Executive Team, too few Women on the Board.
13. Who's ... Board = OWMs.
14. Balk at Technicolor actions and language—e.g., WOW!, Lovemarks, DreamMarketing, InsanelyGreat.
15. Think Design is a frill, nicety—not the Fundamental Basis for Value Added.
16. Tolerate less than Excellence, do not insist upon "Experiences that make me 'Gasp.'"
17. Deliver more on Short-term Earnings rather than Long-term Yearnings.
18. FAIL TO INSPIRE ME BY THE AUDACITY OF THEIR DREAMS. (Too much: "Dream" = "Buy MarketShare, Get BIGGER, Cut Costs.")
CIOs need to be on the board. But they also need to be of board quality. Too many come out of the maintenance side of the business (keeping air conditioners running) and not enough are well read, well balanced thinkers.
Posted by: azeem | February 23, 2005 at 04:47 PM
Azeem,
Yes
agree
Marc.
Posted by: Marc Goldberg | February 24, 2005 at 10:22 AM
Totally agree!
Posted by: Pearson | September 08, 2005 at 10:49 AM