Where is the value in the RFID food chain ?

I was talking to a VC friend of mine last Wednesday on the recent round of funding of Tagsys

TAGSYS, a supplier of radio frequency identification (RFID) systems for asset tracking and authentication, announced today the completion of a $9 million (USD) third round of funding from Add Partners Ltd. and existing investors. The new investment brings TAGSYS' total financing to over $30 million (USD). Add Partners joins previous investors including AXA Private Equity, ENDEAVOUR, Saffron Hill Ventures and Joint Investment Fund for Young Enterprises (FCJE).

He was arguing with me that the company while interesting, it was not at the right place in the RFID foodchain, and was going to have a tought ride in the comming years.

The same week, IBM announced also last week a news 250M$ RFID innitiative with more than 1000 dedicated people....

I'm interested in your view on this and the RFID industry in particular, Where do you see innovation unfolding within the RFID industry, and what interesting example of European company would you recommend worth tazking a look at in this industry ?

- In the directory management space

VeriSign was selected in January by EPCglobal Inc to run the official Object Name Service root. EPC is an evolution of the ubiquitous barcode capable of addressing products by their individual units rather than just by type...

- In the data capturing space

Cathexis Innovations, Inc., a leader in RFID-enabling technologies and Baracoda Inc., the leader in Bluetooth wireless technology, announced today that they have developed the beta version of the first handheld Bluetooth 13.56MHz RFID Reader, dubbed IDBlue...

- where else...

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